Radius – Insurance Industry Lead Management & CRM Software In this case study, we’ll take a look at the pricing and growth journey of Cheddar customer Radius Lead Management, a CRM provider in the insurance industry that’s bootstrapping their way to the top of a niche market. Who Is Radius and What Do They Do? […]
In recent years, SaaS companies have moved more and more from one time transaction to subscription based models. Now, a lot of these companies are going one more step and are moving from flat subscriptions towards a usage-based model. What is usage-based pricing model? Essentially, a usage based model is when your customer is charged […]
Looking for a Stripe Billing Alternative? We like Stripe. As a payment processor. They power several Cheddar customers. They were a first mover and highly disruptive. They are easy to use and to get set up quickly. But today’s startups are looking for more flexible cloud billing solutions to help their businesses scale. Good cloud […]
A lot of SaaS companies are using a usage-based pricing model and don’t even realize it. If your customers don’t all pay a single, flat rate, it’s likely you’re using some sort of SaaS usage-based pricing model. Even if you don’t have pricing yet, you’ve probably even considered adding a usage component to your pricing.
Value-based pricing is one of the most common pricing strategies in SaaS. Founders and investors alike benefit from using a value-based pricing strategy because it captures more value created by your product, leading to higher profit margins.
People typically dismiss the cost-plus pricing strategy in SaaS, but we believe that’s a dangerous mistake.
At Cheddar, we receive a lot of questions from startups about the payment and billing industry. Typically, one the most common questions we receive are about differentiating payment processing and billing. While the two go often go together, they are quite different when broken down.
When launching a new SaaS product, most people Google their direct competitors to roughly understand the competitive landscape. While useful, this approach isn’t sufficient enough to create a long-term SaaS pricing strategy. For that, you’ll have to complete a competitive pricing analysis.
There are several online guides to help you pick a particular SaaS pricing strategy, but there are much fewer resources that discuss how to price SaaS software through updating and iterating your pricing like product development.
Your SaaS pricing strategy can make or break your startup.